Social media is an important aspect of the marketing mix, but it has never been as essential as it is now. Not so long ago, the merit of social media came to question with organizations large and small. It was previously thought of as a shallow recess for potential leads and networking but is now a valuable digital space for B2C and B2B. Thanks to the internet, your potential customers are being influenced one way or another, every hour.
While key elements of what you’re selling will play a pivotal role in your customer’s decision, quality, price etc. Social media can add extra intangible or tangible value to your product or service to win over the hearts and minds of your buyer. Captivating audience attention could be the difference maker to converting a new sale or creating new partnerships.
Monitor Your Brand and Industry
Whether you’re selling a product or service, there are plenty of conversations happening with potential customers. To some degree, every conversation will have relevance to your business. Whatever your ideal customers are searching for on Google or talking about on Twitter is a strong indicator of what your customer associates your brand represents itself to them. You’ll even learn new things about your customer’s persona that you haven’t thought of before.
ProTip: This is also a great keyword research tool. Pay attention to what and how people are referring to your industry and products.
Start social interactive content
Nothing is more eye-catching or captivating than an interactive media such as Facebook Live or YouTube live. Even manipulable infographics are a great way to foster better facetime with your target audience. Interactivity doesn’t need to be flashy or made with studio production. Your audience will appreciate authenticity in the presentation more than bells and whistles. Staying simple and clean cut will make your name more memorable, and nurture a second interaction with prospects.
When in Doubt, Hire Out
Competition is fierce. logos and slogans matter.If you’re not entirely sure about your branding elements, employing a design talent to compose the right logo and slogan to stimulate your target audience is worth the investment. Services like Fiverr and Upwork provide a great ocean of talent to fill your entire portfolio.