Chuck Lobert of Vision Computer Solutions Talks Strategy and Innovation on The MSP Show
In a recent episode of The MSP Show with Stuart Crawford, Chuck Lobert—Vice President of Vision Computer Solutions—joined the conversation to share his journey in the managed services world and discuss how his role has evolved from deeply technical beginnings to sales and marketing leadership.
🎙️ Catch the full episode of The MSP Show
From Tech to Growth: Chuck’s Unique MSP Journey
Chuck’s story is one many MSP professionals will find familiar, but with a unique twist. He started in the trenches of IT, working technical roles at Vision Computer Solutions before steadily transitioning into project management, technical consulting, and eventually, marketing and sales leadership.
That diverse background gives Chuck a rare, well-rounded view of what makes a successful MSP tick—from backend operations to front-end strategy.
“A lot of my career has been working as a virtual CIO to all of our clients,” Chuck explains on The MSP Show. “That insight has been invaluable as I help guide our sales and marketing efforts today.”
Key Takeaways from The MSP Show
During the episode, Chuck and Stuart dove into some of the biggest trends and strategic priorities that today’s MSPs need to stay ahead of:
✅ Stay Ahead of Tech Trends
Vision Computer Solutions is constantly innovating by staying ahead of the curve—whether it’s rolling out Microsoft SharePoint, virtual desktops, or new cloud solutions. Chuck emphasized the importance of testing and mastering technologies before offering them to clients.
“We always make sure we’re fluent in new tech before deploying it. That way, clients trust that we’re offering not just what’s new—but what’s proven,” Chuck shared.
🏡 Embrace the Hybrid Work Evolution
Remote and hybrid work are no longer temporary. Chuck emphasized that the shift brought on by COVID-19 is here to stay. Flexibility is a must for employees and businesses alike.
“If someone doesn’t feel well, they don’t need to burn a PTO day—they just work from home. That’s the new norm,” Chuck noted on The MSP Show.
💼 Go Beyond Tech—Understand Business Goals
Modern MSPs can’t just fix technical issues—they must align IT with broader business objectives. Chuck explained how MSPs can become true partners by offering strategic guidance that impacts growth, productivity, and innovation.
🎯 Marketing in the Modern MSP Era
Chuck and Stuart also explored the evolution of MSP marketing, especially the value of content-led strategies. Vision’s podcast, TechTalk Detroit, is a great example of using original content to build trust and brand identity without being overtly sales-driven.
“It’s not about selling—it’s about sharing insights and showing who we are as a company,” Chuck said.
Stuart agreed, adding: “That’s the next phase of MSP marketing—content that can be repurposed across LinkedIn, websites, and other digital channels.”
Marketing is a Marathon, Not a Sprint
Chuck wrapped up his appearance on The MSP Show with one crucial reminder for MSPs: consistency in marketing is key.
“You have to keep doing it, even if you don’t see results right away,” he said. “It takes time to build visibility, trust, and engagement—but the payoff is worth it.”
Connect with Vision Computer Solutions
Looking for an MSP that blends technical excellence with strategic vision? Vision Computer Solutions helps businesses grow smarter by aligning IT with long-term goals.
👉 Contact us today or call us at (248) 349-6115 to see how we can help.
