Snapchat isn’t just for tweens and millennials—it’s a creative, inclusive platform that attracts over 100 million daily users, including professionals and business owners. With 65% of users sharing multiple snaps daily, Snapchat offers a unique opportunity for small businesses to engage with a broad, active audience. Here’s how you can make Snapchat work for your brand.
Why Use Snapchat for Marketing?
Snapchat’s content is fleeting, but its impact can last far beyond the platform. Creative “Snapsterpieces” often find new life on Instagram, Facebook, and YouTube, thanks to the app’s save and screenshot features. Major brands like Gatorade and Nike have embraced Snapchat, but you don’t need their marketing budgets to succeed. With the right strategy, your small business can stand out and connect with potential customers.
Effective Snapchat Strategies for Small Businesses
1. Showcase Your Day-to-Day Operations
Take your audience behind the scenes to create a personal connection. Restaurants and bakeries can share montages of their signature dishes, featuring chefs or even the owner. Retailers can offer sneak peeks of new products. These authentic, unscripted moments make your business more relatable and engaging.
2. Run Giveaways or Contests
Drive excitement with time-sensitive promotions. Offer 24-hour discounts or gifts to followers who engage with your content. Encourage in-store customers to follow your Snapchat account by providing exclusive deals or freebies for their next visit.
3. Embrace Creativity and Take Risks
Snapchat thrives on authenticity and fun. This isn’t your typical social media platform, so don’t be afraid to experiment and think outside the box. Use quirky filters, playful captions, and interactive content to engage your audience—one snap at a time.
Conclusion
Snapchat provides small businesses with a dynamic way to connect with their audience and build brand loyalty. By showcasing your business’s unique personality, running creative promotions, and having fun with your content, you can make it a powerful tool in your marketing arsenal.
