The 8 Ways Organizations are Winning Customers for the Long TermDo you know your customers, as well as your competitors, do? Data can make the difference when it comes to winning customers and keeping them. And once you know more about your customers, you can use that information to develop a regular strategy for reaching out and building meaningful, profitable relationships.
Microsoft offers a seamless, connected set of tools and devices for gaining customer and business insights, building and maintaining relationships, and winning sales. With Microsoft, it’s about unlocking functionality from the familiar tools you already have. From understanding customer needs and preferences to maintaining ongoing relationships with them to making smart data-driven decisions and delivering great customer experiences, you have everything you need to connect with customers and keep them for the long-term.
1 Gain deeper customer insights Access and combine data using Excel in Office 365, Microsoft Dynamics CRM Online, and Power BI sites to better understand customer needs and preferences.
2 Use data to inform smart decisions Get a better picture of your business and customers. Use rich visualizations and dashboards using Microsoft Dynamics CRM Online, Office 365, and Power BI sites.
3 Build lasting relationships Connect with customers from anywhere using Skype for Business, Outlook in Office 365, and Microsoft Dynamics CRM Online. Use Yammer and familiar social experiences within Office 365 to create a community with partners and customers.
4 Reach your goals Use role-specific business processes, part of Dynamics CRM Online, to help your sales, marketing, and service roles stay on track. Share best practices and the familiar Office interface to help keep your team focused.
5 Unify sales, service & marketing Discuss contacts and opportunities, and cases in real-time using Yammer in Microsoft Dynamics CRM Online. Collaborate and control document access and data management from OneDrive for Business.
6 Personalize interactions Share knowledge to understand customers’ history and create content that matters to them. Use Windows apps, such as virtual product tours tailored for your business, to drive sales.
7 Empower your team with insights & tools Create and share information everyone needs by using Excel, Microsoft Dynamics CRM Online and cloud-based Power BI sites. Provide mobile access to tools that enable your team to get more done in one customer visit.
8 Focus on customers, not paperwork Shorten the sales cycle by having the forms and information you need right at hand. Use Microsoft Dynamics CRM Online to automate repetitive processes and Skype for Business to reach team members and customer questions in real time.